If you are currently trying to market some private label hair care products, then you must know just how competitive the industry can be. To help you reach more clients and make a good name for your personal brand, this article will list a few different things that you can do to make your products stand out. From creating a colorful label to adding the ingredients on it, this article will list a few ways to make your label stand out from others.
The first thing that you should start with is the logo. You want your logo to not only represent your hair care product, but you want it to be captivating, as well. One good way to create a logo is to think of something trendy and then hire a graphic designer to make it for you. Right now in the design world, logos that are really simple are captivating a lot of millennials.
The Font Size
Another thing you will want to create on your label is large font. Once you have designed your logo, you will then have to choose a type of font that you are going to use all across your entire logo. Remember that you want to choose a font that is large enough for people to see from far away. If they catch the name of the product from down the aisle, they are more likely to pick it up. Plus, if the font is too small when they pick it up, they will likely put it down and grab another bottle of hair products that they can read.
Make Ingredients Visible
Another thing you will want to put on your label is a list of all of the ingredients. Although it is required for the company to include the ingredients that they are putting in their hair care products, you want to include things that aren't included as well. For instance, a lot of consumers want to purchase hair products that don't contain any parabens or sulfates, so make sure that your label clearly states that your hair care products don't contain these ingredients.
Having a private label hair care line is a fun way for you to grow your brand and get your name out there; even if it is just at the local market. Keep these things in mind when you are creating a label that will showcase your things.